Instaview: @tinyyellowbungalow

Instaview: @tinyyellowbungalow

Tiny Yellow Bungalow started several years ago when Jessie began documenting her experience with sustainable living.

It’s since evolved into a community, shop, and a go-to space for zero waste inspo. We chatted to Jessie on all things sustainable, and here’s what she had to say.

L: Why is living zero waste important to you?

J: I really love that zero waste is a way to help the environment on a personal level. I can see the progress I make by the amount of household trash I am diverting from landfills. Sustainability, in general, seemed overwhelming at first, but I feel like anyone can make small changes to help better than planet. I really love this aspect of it!

Do you have any advice for newbies?

If you’re new to zero waste, definitely check out my beginner’s guide on my blog. It’s a super helpful resource for newbie zero wasters! However, three things you can do right now are:
– refusing plastic bags
– avoid plastic water bottles
– don’t use disposable coffee cups.
These are simple changes that can make a big impact.

Where did the name come from?

I was actually living in a tiny yellow bungalow in Texas when I first started the blog! I had lived on my own for a while, but moving to the bungalow was the first time I had a small backyard of my own. I was so excited to experiment with gardening, composting, and other sustainable practices. That tiny yellow bungalow was where I was inspired to start my adventures in sustainability.

How has Instagram helped your business?

It’s been useful as a very small company, because you really don’t have to spend money on advertising through these platforms. Instead, you slowly build an audience of Instagrammers that enjoy your ideas and are interested in the products/services you have to offer. I’m able to reach customers around the world who might not find smaller companies like me otherwise. Instagram fans are a loyal bunch, and you don’t need thousands of followers to be able to run a successful business.

And finally, what’s next for the Tiny Yellow Bungalow?

I really hope it continues to grow and reach people across the globe – mostly because I’d like the idea of living a sustainable life to be so accessible and convenient. I hope that anyone and everyone will want to do it. A lot of people don’t know about sustainable living, so I hope – through my platform – I can teach others, and spread awareness on how you can do kind things for the planet.

The ‘instaview’ is a regular feature in our print magazine, where we have a chat with an influential instagrammer.
Emily Smith

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