We’re made up of a group of graduates who wanted to do things a lil’ differently. We wanted to make a magazine that has the aesthetic of a coffee table book, the intelligence of a high-brow journal, and the fun of a chat with your best pals.
When we started, the aim was to create a feminist-driven women’s magazine, focused on lifting up women in every sense. We realised that, actually, every other women’s mag is trying to do this anyway. So we’ve taken this concept and evolved it into something fresher. In our hearts and at our very core, we’re hoping to provide a safe space for women, people of colour, LGBT, disabled people, and every other minority group. We want to support every single one of you, and have some fun while doing it.
Remember in 13 Going On 30 when Jenna revamps Poise and pitches it as a magazine about the readers? That’s what we’re here to do. Lemon is about YOU. We’re not here to sell you anything – just to talk about the things we love (and the things we really, really don’t). We only partner with brands who have the same vision as us, and we’re as light on the ads as possible (that’s why we fill some of our ad spaces with your art instead).
When life gives you lemons, make a damn magazine!